How To Create Video Content For Your Small Business

Friday, February 17, 2023

This post is collaborative but all opinions are my own

Creating a marketing video for your small business can be an effective way to reach potential customers and promote your products or services. Video marketing has become increasingly popular in recent years as more people consume content on their mobile devices and social media platforms. However, many small business owners are intimidated by the process of creating a video and may not know where to start. Here's how to create great visual content to promote your small business! 

Define Your Audience And Goals 

Before you start creating a video, it is essential to define your target audience and goals. Who are you trying to reach with your video, and what do you want them to do after watching it? Your goals may include increasing brand awareness, driving website traffic, or generating leads. Understand your audience and goals. It can help you tailor your video more effectively. 

Develop A Concept And Script 

Once you have defined your audience and goals, it's time to develop a concept for your video. What story do you want to tell, and how can you engage your audience? Start by creating a script that outlines the key messages you want to convey in your video. Your voiceover should be concise, engaging, and easy to understand. It should also include a call to action at the end of the video, such as encouraging viewers to visit your website or purchase from you.

Choose A Video Format And Style 

There are different video formats and styles depending on your goals and budget. For example, you may want to create an animated explainer video to showcase your product features or a customer testimonial video to build social proof. Here are some types of content you could use for your small business:

  • Day in the life video
  • Introduce yourself & your business
  • Meet the team video
  • Animated video
  • Pack your order with me
  • Success/failure stories
  • Restock video
  • Bad customer experiences 
  • Product how-to (show how to use your product like a makeup look if you sell beauty items) 
  • Timelapse of you making/working
  • Host a giveaway

Plan Your Video Shoot 

If you plan to shoot live-action footage for your video, you should plan your shoot in advance. Consider the location, lighting, and sound quality. You will also need equipment, such as a camera, tripod, and microphone. You may also want to plan for additional b-roll footage to add visual interest to your video. If you have a YouTube channel for your blog or small business, you might want to add this footage over your voice to create exciting content. For your video, you can use your mobile phone to shoot content. As a small business, you may not have lots of money to spend on expensive filming equipment. Many smartphones can create high-quality videos, whether you're creating social media content or a marketing campaign. 

Edit Your Video 

Once you have captured your footage, it's time to edit your video. This involves selecting the best clips, adding transitions, voice over and music, and incorporating additional b-roll footage. Your video should engage your audience and tell a compelling story. Consider using captions or subtitles to make your video more accessible to viewers. When creating a YouTube video, you might want to add captions to make the video more accessible. On TikTok or Instagram, add subtitles or a script in the caption. You might also want to add music to the background to make the video more engaging. You may also want to create thumbnails using Canva, depending on where your video is going. 

Promote Your Video 

Finally, it's time to promote your video and get it in front of your target audience. Share your video on your website, social media channels, and email newsletter. You may also consider using paid advertising to promote your video to a larger audience. Most social media platforms will let you promote your posts at a cost. If you're trying to grow your small business, here are some other posts that might help you!

Making Your Etsy Shop Stand Out From Other Sellers

Creating a marketing video for your small business may seem daunting at first, but it can help to reach potential customers and promote your brand. With the right strategy and execution, a marketing video can help your small business stand out in a crowded market and drive more sales. What types of videos do you find work best with your small business? I'd love to hear how you use visual content to promote your brand and how social media has helped blow up your business!

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